Getting Out There: How We're Reaching Biffa's Frontline Workforce

When we partnered with Biffa in 2025, we knew straight away this was going to be different. Biffa's workforce is a real mix - office teams, yes, but also thousands of people out on the road, working at depots, getting their hands dirty doing essential work every single day. These aren't people sitting at a desk with a laptop, ready to click through a welcome email. And that meant we had to think differently about how we showed up for them.

Honestly? The early days weren't without their challenges. Reaching a non-desk workforce takes more than a well-crafted email campaign. But rather than paper over those gaps, we leaned into them - working closely with Biffa's internal teams to really get under the skin of who their people are, how they communicate, and what their working day actually looks like.

That groundwork paid off. Together, we built a proper multi-channel communications plan -not a one-size-fits-all approach, but something genuinely tailored. That's meant bespoke, site-specific posters for depots, targeted emails for office-based staff, and -most importantly - showing up in person.

Eleven depot visits and counting. We've been pulling on our boots and heading to where Biffa's manual workforce actually is the waste depots. These visits have been about so much more than handing out leaflets. We've had real conversations, helped people get their accounts set up, and taken the time to explain what Doctor Care Anywhere can actually do for them and their families. There's no substitute for that face-to-face connection -especially when you're trying to build trust with people who've never heard of you before.

And it's working. We're seeing growing awareness across the business, more activations, and real momentum. We've got more depot visits lined up for the second half of 2026, and we're not slowing down.

This partnership with Biffa has reminded us that great engagement isn't always about finding the cleverest digital solution, sometimes it's about getting out from behind your screen and meeting people where they are.